Creating a thrifting business is a great way to sell used clothes and help families save money. But can you market this kind of business on social media? It may seem challenging, but there are steps you must take to sell your clothes successfully! Here are five tips for promoting your thrifting business on social media.
Create a Marketing Plan
First, create your marketing plan that will follow a schedule of posts, pictures, and emails you’ll send throughout the next three months. What content will you post?
Keep in mind which holidays are coming up, and make sure your posts follow relevant fashion trends. Figure out which social media platforms are right for you and your business.
Many online platforms provide you with business statistics that will enable you to make better strategic decisions around your business development.
Find Your Target Audience
Who do you want to see your marketing strategies? If you have secondhand children’s clothes, your target audience may be parents looking to switch up their child’s wardrobe.
Additionally, trendy clothes may be more appealing on platforms like Instagram for the younger generations. Look at your inventory and decide who you’d like to reach with your marketing.
Connect With Buyers
Connect with your buyers—listen to their feedback and communicate with them! Make your outreach personal to your audience. Show them your appreciation by offering discounts and prizes—this will create buzz around the thrifting community and bring more customers to your business.
Use Language Wisely
In your posts, be aware of what you’re saying and how you say it. If you’re talking about a used t-shirt, don’t say “used t-shirt.” Try telling your customers about your secondhand t-shirts in bulk that they can purchase from you.
By saying secondhand or pre-owned instead of used, you’re still acknowledging the status of the clothing without making it seem “outdated” or “dirty.”
One of the best things you can do for your business is to be patient. Marketing is easy, but great marketing takes time.
One of your posts may go viral in the community, while others may have only a few likes and comments. As long as you provide relevant and high-quality content, you’ll build up your reputation and business over time.
If you’re looking to succeed in the resale industry, follow these five tips for promoting your thrifting business on social media. Use social media to your advantage and get your products out there efficiently while meeting new customers online!